Hard Rock Park Announces Attractions

World’s First Rock ‘n’ Roll Theme Park Gets Set to Travel the Long and Winding Road that Leads to Myrtle Beach

(Myrtle Beach, S.C. – April 9, 2007) – Get ready to “Let the Good Times ROLL.” Hard Rock Park, the world’s first rock ‘n’ roll theme park, has broken ground and is ready to make some noise as the first new major attraction to be built in the U.S. in nearly a decade. Slated to open in Myrtle Beach in spring 2008, Hard Rock Park will celebrate the spirit of rock ‘n’ roll through a myriad of unprecedented rides and attractions, marking the single largest tourism investment in South Carolina’s history.

Hard Rock Park will be an approximately 140-acre theme park boasting more than 40 attractions for rockers of all ages, including roller coasters, shows, children’s play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre, and ultra-modern sound system specifically developed for the project, creating a totally immersive full day experience.

“We’ve been dreaming up Hard Rock Park for the last few years and we can’t wait to start showing people what they can expect to experience.” says Steven Goodwin, CEO of Hard Rock Park, “From the innovative technology to develop the rides and the entertainment experience to the truly priceless memorabilia we will have on display and special events we will host, visitors can expect a new standard of fun to rock fans of all ages.”

Music will set the tune in coasters including Maximum RPM!, a convertible car-coaster that races to 80s new age hits and Midnight Rider, a Southern Rock roller coaster that careens through a creepy abandoned lumber mill. Children’s play areas abound, including Reggae River Falls, a whimsical Jamaican-themed water play area and Garage Jam! a foam ball play-station.

There are restaurants galore catering to everyone’s taste such as Carnaby Street Café, a 60s joint featuring gigantic lava lamps and traditional British fare. Live entertainment and shows are around every corner and the “crew” hasn’t been forgotten with the Roadies Stunt Show, a high-action comedy staring heavy metal riggers performing astounding acrobatics and pyrotechnics. A specially designed amphitheatre will accommodate touring acts, concerts and special events.

Take a break from the action as each area combines quiet respites with tribute areas, play elements and strolling paths. Guests can explore creative retail stores that are attractions unto themselves like Mainstreet Gas & Gifts, an old gas station converted to a surf shop where antique glass gas pumps becoming kid-powered whirlpools. All of the Park’s offerings are blanketed in an ultra-modern sound system specifically developed for the project and numerous “discoveries” and Hard Rock memorabilia creating a totally immersive full day experience.

Note: The flagship brand of Hard Rock has also been joined by iconic rock legends for the creation of one-of-a-kind attractions and features that will be unveiled in the coming weeks.

Hard Rock Park will feature six distinct “rock environs” celebrating rock’s culture, lifestyle, legends and irreverence: