Introducing: "The Juice Bag." Really.

First came the juice box in 1980. That was a useful innovation that stuck around.

Then came the Juiceman. Don’t know what he’s been doing lately, but at least he inspired the Juice Weasel.

Then came Mattel’s version of the Juice Box, the personal media player for kids. But iPod turned this $70 dandy into a Happy Meal toy faster than you can say “hold the onions.”

So what do we make of the latest “juicy” innovation, the Juice Bag solar beach tote?

For 250 bucks, it ought to be able to charge your car battery.

But hey, at least it lets you charge your cell phone, PDA, iPod or camera from the comfort of your beach towel this summer – “no matter how far you are from a power outlet.”

For that price, you can also walk across Ocean Boulevard and get:

• More than 100 grande iced coffees at the Starbucks across from The Breakers;
• 35 Philly cheesesteak sandwiches at River City Café; or
• 14 rides on The Sling Shot.

Got other ways to blow through a quarter grand on the Grand Strand? Your suggestions are always welcome here!